As Senior Copywriter on the DoorDash account for paid media and campaign, I’ve worked on hundreds of ads. You’ve probably been targeted with one on YouTube or TikTok that I’ve written. Or heard a radio script I wrote.
Summer of DashPass campaign: I worked with the designer to create eye-catching Youtube ads that would showcase savings as hot as the summer with quick visuals and snappy copy.
Storyboarded :06, :15, and :30 YouTube, Meta, Google Demand Gen, Tik Tok, and Snapchat Easter ads that spoke to the selection of DoorDash with the help of Figma.
Grocery delivery campaign: In addition to writing the scripts, I helped plan each frame down to the Dasher’s outfits to the types of fruits and vegetables shown in each shot.
I wrote and directed these radio scripts, selecting voice actors, music, and providing specific guidance on tone, pacing, and style of the read.