Email Marketing Campaigns

I have written B2B and B2C email marketing newsletters for Heineken brands, including Dos Equis, Red Stripe, and Tecate. My work has supported campaigns promoting sweepstakes, "Win Beer for a Year" promotions, and exclusive event activations. With a focus on persuasive copywriting, audience segmentation, and conversion-driven messaging, I have contributed to high-performing campaigns that engage consumers and industry partners.

To launch two new beverages, I wrote radio scripts which captured the essence of the brand. I directed the voice over artists, chose the music, and provided specific guidance on tone, pacing, and style of the read.

Working with Art Director Pau Rodilla, I created an OOH banner campaign for Dos Equis that extended to their website, using their iconic tagline to motivate college football teams. Localized for over 20 schools, the campaign incorporated team colors to inspire bold plays and encourage 2-point conversions over traditional kicks.

Email Marketing Campaigns

To launch two new beverages, I wrote radio scripts which captured the essence of the brand. I directed the voice over artists, chose the music, and provided specific guidance on tone, pacing, and style of the read.

Pilot Magazine

PARKLAND