STARFACE

The conversation around acne has changed in the last few years, transitioning from shame and concealment around breakouts, to that of candid empowerment. In the past, pimple patches have been transparent and draw as little attention as possible. Starface has taken the opposite approach – these gold stars are loud, proud and begging to be shown off. I wrote copy across platforms for their new product, XL BIG STAR, which was launched with the iconic rapper 24kGoldn. ⭐