ABOUT ME

I'm a social media savvy, digital storyteller, copywriter and brand builder.

I’m a tireless trend-spotter on the hunt for the next brand to transform.

HOW DID I GET HERE?

While studying Advertising at the Pennsylvania State University, I became intrigued with how brands work to fight for the public’s attention with their unique personas.

Interning as a Field Marketer for ZICO Coconut Water and managing the social media accounts for Dang Foods and Museum of Ice Cream, taught me that content must be relatable for it to have a special place in our hearts.

Working as a copywriter for Land Rover and Jaguar, has taught me how to how to evolve existing brand voices to speak to new demographics.

Managing the social and creative for New Balance on a global scale has shown me that brands have to have more than a great product to sell. They have to embody something deeper that people can connect with.

Building a brand from scratch at Sharma Brands, taught me the 360 approach to marketing, hitting on every consumer touchpoint. From the photoshoot, website, email, sms, ads, and landing pages- the problem you’re solving must at the heart of every creative asset.

I’m here to help tell these brand stories.