As Senior Copywriter on the DoorDash account for paid social, I’ve worked on hundreds of ads. You’ve probably been targeted with one on YouTube or TikTok that I’ve written. Or heard a radio script I wrote.
Summer of DashPass campaign: I worked with the designer to create eye-catching Youtube ads that would showcase savings as hot as the summer with quick visuals and snappy copy.
Storyboarded :06, :15, and :30 YouTube, Meta, Google Demand Gen, Tik Tok, and Snapchat Easter ads that spoke to the selection of DoorDash with the help of Figma.
Grocery delivery campaign: In addition to writing the scripts, I helped plan each frame down to the Dasher’s outfits to the types of fruits and vegetables shown in each shot.
I wrote and directed these radio scripts, selecting voice actors, music, and providing specific guidance on tone, pacing, and style of the read.