LAND ROVER

Land Rover is a British brand of epic four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR). I pitched, developed and wrote social copy across platforms during the year I worked at Spark44’s office in NYC. All of my work was done in collaboration with my Art Director partner and dear friend, Yuji Yang. I had the opportunity to write a YouTube script announcing the New Land Rover Defender, wrote Spotify ads, created U.S Ski & Snowboard partnership content and ideated new experiential marketing techniques for the brand.